We Are...Creative Hertfordshire!

If HYOC2020 has taught us one thing, is that there's strength in a collective community. 

The campaign has provided us with opportunities to start conversations and reach out to new and existing partners across the community and statutory sectors.  We also know that many of the cancelled events for 2020 have been rearranged for 2021 and we wanted to find a way to support that, whilst also harnessing the increased interest in the creative sector as part of the legacy of HYOC2020. 

The 'We Are Creative Hertfordshire' campaign aims to do just that, whilst maintaining and growing the Creative Hertfordshire website, our What's On Guide for HYOC2020 and the online hub for Hertfordshire's creative community.  

The campaign is all-encompassing, designed to demonstrate the breadth and depth of art, culture and heritage in Hertfordshire.  It aims to show that whether you are a venue, a council, a creator, a performer or a consumer, you are part of what makes a creative Hertfordshire.  Any organisation involved in the creative sector within the county can use the logo and resources provided by the website to promote their activity and also to continue to explore the links that have been made within local authority areas and with local arts officers.  A range of promotional banners will be available to borrow from your local authority and YOCI the mascot will be getting a new outfit and will still be available to attend events both online and in-person when restrictions allow. 

Download the logos using the links below and have a look at the Brand Book to see how best to use them along with links to a range of other brand assets including infographics and example posters.

Keep an eye on this page for future developments including information on how to book YOCI and borrow the promotional materials. 

So what are you waiting for, let's show everyone that WE ARE CREATIVE HERTFORDSHIRE! 


Brand Book (link to a Dropbox account with all logos, infographics and brand assets)

Plain logo

Yellow logo

Pink logo

Purple logo

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